Because I Care — IITTI Ambassador Campaign

Because I care — that simple statement underpinned a global campaign organized by IITTI in support of vulnerable communities. Spark Image Consultancy founder May Chan served as IITTI Ambassador for Hong Kong, joining ambassadors from around the world to demonstrate that civility includes protecting those at higher risk.

Participants were invited to express their care visually: wear a mask in a creative way, display the message “...because I care!” on a phone, and share the photograph. The objective was to show, not just tell, that we have a collective responsibility to look after people who are more exposed to harm.

This initiative is part of an IITTI–United Nations Sustainable Development Project. To learn more or to participate, visit iitti.org.

Spark Image Consultancy is proud to support civic-minded campaigns that connect personal presentation with social responsibility.