Using Color to Convey Corporate Image

On 7 March 2018, Spark Image Consultancy was invited by entrepreneur Ben to present to a group of business owners from different industries on the strategic use of color in professional dress.

The session explored how color choices — from suits and blouses to accessories — can communicate professionalism, creativity, or prestige, and how these visual cues help align personal appearance with corporate identity. Emphasis was placed on simple, effortless techniques that enable individuals to register a company’s character within the first five seconds of an encounter.

These principles are practical for founders, leaders, and client-facing teams who wish to strengthen personal branding and project consistent organizational values through appearance. For enquiries about workshops and coaching from Spark Image, please visit www.sparkimage.hk.